The person behind the work

Love, responsibility, and the life I am building.

The roles that matter most to me are not résumé lines. They are promises I keep through presence, honesty, protection, and growth.

Partnership

Bri is my person.

When I picture the life ahead, I do not picture an achievement. I picture a life with her.

With Bri, I know what it feels like to be fully seen and still fully chosen. I do not have to hide the parts of me that hurt, pretend I am never afraid, or confuse strength with silence. I can cry, admit when I am wrong, speak honestly about what I have carried, and remain safe in her love. That kind of safety has changed me.

She pays attention to the pieces of me that could easily be missed. She remembered that Where the Red Fern Grows mattered to me and found me a copy. It was a small gift with a much larger meaning: “I know you. I listen. What formed you matters to me.” She loves me in details, and I never want to become so accustomed to that love that I stop recognizing how rare it is.

We spent more than a year choosing one another across distance before blending our lives and families in California. Love had to become action: patience, difficult conversations, long separations, and the repeated decision that the future we wanted was worth building. Now we share the ordinary life—work, school, appointments, meals, training, laughter, a rescue dog, a cat, and schedules that rarely cooperate. I do not take that ordinary life for granted. It is the life I wanted with the woman I love.

Bri is not simply beside me while I become a better man. Loving her is part of what calls that man forward. She has made me more open, more honest, more tender, and more deliberate about how I show up at home. I want her to feel as seen, protected, respected, desired, and chosen as she makes me feel. Whatever else I build, the love and home we are building together will remain among the things that matter most to me.

Fatherhood

I want my children to remember how it felt.

I am a father of three and part of a blended family. There is no title I carry more seriously and no love in my life that asks more of me. My children do not live at the edge of my ambitions. They are at the center of why any of it matters.

When they are grown, I hope they remember more than what I provided or the rules I enforced. I want them to remember how it felt to be my child: safe, wanted, protected, known, and free to have a childhood. I want them to remember discipline without humiliation, accountability with grace, laughter in hard seasons, and a father who knew when to push and when to sit beside them.

I never want shame or fear to make them face something alone. They may know a choice will have consequences, but when life becomes frightening or they have made a mistake they cannot undo, I want the instinct beneath every other instinct to be: “Call Dad. Tell him the truth. He will come. We will figure it out together.” I want them to know that access to my love is never something they can lose.

I want my daughters to recognize how a man should cherish and respect them because they watched me live it. I want my son to understand that manhood is not dominance or distance; it is presence, responsibility, tenderness, restraint, and showing up again and again.

I cannot protect them from every wound or ask them to become versions of me. My responsibility is to give them roots strong enough to feel secure and room wide enough to become themselves. Their lives belong to them, but they will never have to wonder whether their father belongs to them too.

I would give my life for my children without hesitation. The harder promise is to keep living for them—to heal, grow, carry my own crosses, and make sure the burdens and trauma handed to me do not become theirs.

The experiences that shaped how I lead.

Each chapter changed what responsibility meant to me—and what I believed I could ask of myself next.

01

U.S. Navy veteran

Service

Before 9/11, military service had never been part of my plan. After the attacks, I felt called to protect my homeland and the people I loved, so I enlisted in the United States Navy. Signing that blank check—up to and including my life—made service real. The Navy taught me discipline, trust, interdependence, and leadership under pressure. Leadership was no longer a title. It was accepting responsibility when the stakes were real.

02

105 pounds

Transformation

At 27, I weighed 270 pounds, smoked a pack a day, drank too much, and faced alarming health results. My doctor warned that I might not live to 45 if I did not change. I thought about walking my daughter down the aisle and seeing who she became. I threw away the cigarettes, stopped drinking, and lost 105 pounds in eight months. It was not about appearance. It was a decision to be here.

03

B.S. · 3.76 GPA

Education

While working and raising a family, I completed an accelerated bachelor’s degree in Exercise Science and Professional Training with a 3.76 GPA and made the Dean’s List every semester. Becoming the first person in my family to earn a degree mattered, but the deeper lesson was integrity: if my name is attached to something, I need to earn the right to do it.

04

Ironman finisher

Endurance

I chose an Ironman because I hated cardio and running, had never ridden a road bike on the road, and could not freestyle swim. I learned from zero and kept working after novelty disappeared. I finished because I had decided I would. Then I judged my time instead of honoring the finish. My standards can make difficult things possible, but they can also keep me from recognizing what the work already proved.

Bruce Franse riding the bike leg of an endurance raceBruce Franse wearing his Ironman 70.3 finisher medal
About a year of training, then the finish. I already knew how to do the hard thing. I was still learning how to let it count.

The moments beneath the milestones

What stayed with me.

The facts tell you what happened. The moments show you what formed me.

01

Grandpa Bruce · The name I carry

He showed me what it means to be steadfast.

I carry his name, his lessons, and an obligation to honor both in the way I live.

I changed schools thirteen times while I was growing up. Through all that movement, my Grandpa Bruce and Grandma Sally’s house was the constant. So was he: grounded, capable, and dependable. He taught me that command presence does not come from being loud and that “I don’t know how” is the beginning of the work, not a limitation.

Bruce Franse with his grandfather after Bruce’s eighth-grade graduation
Grandpa Bruce and me after my eighth-grade graduation.I carry his name, and I try to honor it in the way I live.

The stability I want my children to feel, the self-command I expect from myself, and my belief that I can learn through hard things all bear his fingerprints.

02

Stockton to Sacramento · Peace

We have peace, son.

“Man, Dad, we ain’t got nothing.”

I was seven or eight when my dad ended a relationship and nearly everything in the house left with her. We sat on the carpet in the empty room. He was exhausted, but I never felt fear from him. He answered, “We have peace, son, and you can’t put a price on that.”

I understood him years later, after leaving a life defined by tension and waking in a home that felt peaceful. Peace is not what remains after you have everything. Sometimes it is the thing that makes rebuilding possible.

Strength should make people feel safer.

Strength carries an obligation: protect without controlling, hold a standard without humiliating, remain composed without becoming absent, and make it safer for other people to tell the truth.

Check the ego. Apologize when wrong. Earn respect instead of enforcing fear. Accept responsibility for the example your presence sets.

A man is not defined by how much fear he can create. He is defined by how much safety his presence creates.

Contact

Good work begins with a clear conversation.

For executive opportunities, leadership conversations, or questions about my writing, connect with me here.

Emailfranse.bruce@gmail.com

For direct professional inquiries. No phone number is published.

LocationSacramento, California

Open to senior commercial leadership conversations from a Sacramento base.